Nintendo launched its first console the Nintendo Entertainment System in North America in 1985 and with it introduced the popular Super Mario Bros franchise. Mario has since gone on to star in many gaming adventures becoming the pop-culture icon he is today. Along with his friends Luigi, Peach, Yoshi, and Toad this classic video game hero has an enduring appeal for fans of all ages! Product specific copy Bring Super Mario to life with the ultimate figure It s-a-me Mario! Kids of all ages will have endless fun with the 12-inch tall Mario packed with over 30 phrases and sound effects from the games.